The call at nine at night
Your team went home and the caller wants an appointment tomorrow. Alma answers, offers the times your rules allow on the calendar you connected, books one and leaves the details for the morning.

THE CALLS NOBODY IS TAKING
After hours, during the rush, on a job site, with a client in the chair. These are the moments businesses hand to Alma, and what she does with them.
CALLERI know it is late. Could I get an appointment tomorrow?
BY MOMENT
Missed calls happen at the same predictable times. Start with the moment that costs you the most.
Your team went home and the caller wants an appointment tomorrow. Alma answers, offers the times your rules allow on the calendar you connected, books one and leaves the details for the morning.
The lunch rush, the storm week, the Monday after a long weekend. When your line is busy, Alma picks up what would have gone to voicemail and transfers the urgent ones by your rules, with backup numbers in order.
A stylist, a dentist, someone at the counter. The person in front of you keeps your attention while Alma answers service questions from your own information and writes down what the caller needs.
Hands in a wall, on a roof, under a sink. Alma answers, gathers the address and the problem, and sends the details by text under your rules so the next stop is already planned.
A law office, a notary, an accountant. Alma asks your intake questions in the same order every time, notes the matter and the deadline, and hands your team a summary before anyone calls back.
Property managers get the same calls at the worst hours. Alma tells a leaking radiator from a lease question, follows your emergency rule for one and takes a message for the other.
BY TRADE
Alma answers from your own knowledge base and your rules, in English and French, switching language mid-call when the caller does, and more languages are available on request. Here is what that sounds like in six trades.

A pipe bursts at six in the morning. Alma takes the address, asks what is leaking and sends the job to the on-call technician by your rule.
A caller wants a cut this week with the same stylist. Alma checks the connected calendar, offers the times you allow and confirms by text.
A table for six on Friday, and a question about gluten. Alma answers from your menu notes, takes the booking and leaves the special request with the host.
A toothache since last night. Alma finds the next opening, repeats what to bring and marks the call urgent so the team sees it first.
A first call about a file. Alma runs your intake questions, records the deadline and leaves the advice to you.
A tenant reports no heat on a Sunday. Alma follows your emergency rule, reaches the person on call and leaves the rest for Monday.
WHAT MISSED CALLS COST
Put in your own numbers. The whole calculation stays on the page and every assumption is named, because this is an estimate and not a measurement.
We have no measured booking rate to give you, and nobody has one for your business. 20% is a cautious place to start. A missed call is not always a customer: it can be a supplier, a wrong number, or someone who already booked elsewhere. Put in your own figure.
WHAT THOSE CALLS COULD BE WORTH
about CAD 16,600
a year, first visits only
A MONTH
about CAD 1,390BOOKINGS A WEEK
1.68 missed calls a week x 20% = 1.6 bookings a week, at CAD 200 each, over 52 weeks. Visits per customer: 1.
Answering those calls is about 46 minutes a month, at 80 seconds per answered call, which is our average on the calls we measured.
The formula: missed calls x booking rate x 52 weeks x job value x visits per customer.
An estimate, not a promise. What you actually recover depends on who is calling, what is free in your calendar and how you follow up. The whole calculation runs in your browser: nothing you type is stored, sent to us, or added to your demo request.
Get your free demoGO DEEPER
Each one covers the calls, the questions and the rules of that trade.
Do not see your trade? Alma learns the services, the questions and the rules of any front desk. Tell us how yours works and we build it that way.
HOW TO START
The demo is a working Alma built for your business, on a number we lend you for 30 days. Twenty minutes of calls, no payment.
Tell us your trade, your services and the questions your callers ask. Our team builds your Alma and sends you the number to call.
Ask the awkward questions your real callers ask. Change the greeting, the rules and the hours until she sounds like your business.
Send your after-hours calls, or the ones that ring while your line is busy, to your Alma number. Your main line stays exactly as it is.
When the summaries read the way you want, forward more of the day. Calls, texts and emails land in one inbox your team can read.
The ones nobody is taking today: after hours, weekends and the calls that ring while your line is busy. Your main line does not change, and you can read every transcript before you give her more.
Alma works from the knowledge base and the rules you give her, whatever the trade. Tell us how your front desk works when you ask for the demo and we build it that way.
Yes, once a calendar is connected. Alma works with Google Calendar, Microsoft Outlook, Cal.com and Apple Calendar, offers only the times your rules allow and writes the booking in.
Alma transfers by your rules, and you can rank backup numbers so the call keeps trying the next person on the list. If nobody is available she takes a message and sends you the summary.
Every call leaves a transcript, a summary and the caller sentiment. You get a daily summary email, and your team reads calls, texts, WhatsApp messages and emails in one inbox.

Free demo
A better first hello starts here.
Get my personalized demoCall Alma: +1 888 775 9770